[Breakout] The Neuroscience of Effective Business Communication

It is universally known that communication impacts business success. To create effective communication for customers and internal teams, people use “best practices.” However, many such practices rely on anecdotal information and unexamined folklore. Best practices are not really best practices; they are best guesses. And worse yet, people use yesterday’s best guesses because few organizations apply rigorous science to communicate in a way the modern brain works. In this breakout, Carmen Simon, Cognitive Neuroscientist, Stanford Instructor, and Chief Science Officer at Corporate Visions, will debunk myths related to business communication using evidence from her neuroscience research. Specifically, you will learn practical and new approaches to question old techniques, such as:

• Is less always more in helping your audiences remember and act on your content?
• Are pictures and videos more effective than text?
• Is there still merit to the adage, “tell them what you’re going to tell them, then tell them what you told them”?
• Should you always simplify complexity?

Participants will leave with practical strategies and techniques for communicating more effectively with their customers. Join us for this interactive session and learn how to apply the science of communication to create better customer experiences.