[Master Class] From Data to Delight: The AI-Powered Customer Journey

As customer demands continue to rise, companies are exploring new ways to improve their customer journey. Artificial Intelligence (AI) has emerged as a powerful tool to help companies enhance their customer experience. In this interactive 90-minute master class, Shawn Goodin, a renowned AI expert, will share his insights and best practices for designing a modern MarTech + CX stack powered by AI. Shawn will explore the role of AI in marketing, technology, data, and analytics and provide real-world examples of how businesses can incorporate AI to transform their customer journey.

By the end of the master class, attendees will have a deep understanding of how AI can transform their customer journey. They will leave with three key strategies to implement that will enable them to deliver a superior customer experience, including:

• How to use AI to personalize customer interactions and anticipate their needs
• How to leverage AI to streamline customer service and support processes
• How to integrate AI-powered analytics to gain insights and improve the customer journey