Carmen Simon

It is universally known that communication impacts business success. To create effective communication for customers and internal teams, people use “best practices.” However, many such practices rely on anecdotal information and unexamined folklore. Best practices are not really best practices; they are best guesses. And worse yet, people use yesterday’s best guesses because few organizations apply rigorous science to communicate in a way the modern brain works. In this breakout, Carmen Simon, Cognitive Neuroscientist, Stanford Instructor, and Chief Science Officer at Corporate Visions, will debunk myths related to business communication using evidence from her neuroscience research. Specifically, you will learn practical and new approaches to question old techniques, such as:

• Is less always more in helping your audiences remember and act on your content?
• Are pictures and videos more effective than text?
• Is there still merit to the adage, “tell them what you’re going to tell them, then tell them what you told them”?
• Should you always simplify complexity?

Participants will leave with practical strategies and techniques for communicating more effectively with their customers. Join us for this interactive session and learn how to apply the science of communication to create better customer experiences.

Motivation is a complex process deeply rooted in the brain. The good news is that the brain is constantly active and always motivated to do something. But the question is: how do you motivate it toward something with positive consequences and peak performance? In this keynote, Dr. Simon, Cognitive Neuroscientist, Stanford Instructor, and Chief Science Officer at Corporate Visions, will share her cutting-edge neuroscience research and provide three powerful techniques to supercharge motivation. By the end of this keynote, you'll leave with a clear integrated model of motivation, based on how your brain works. Specifically, in this session, you will learn how to:

• Explain the core science behind motivating yourself and others
• Discover the most important neurobiological factors that influence healthy motivational drive and motivation deficits
• Use science-based, practical techniques to turn yourself and others into go-getters and peak performers