Erin Reilly

PROFESSOR, ADVERTISING & MARKETING/FOUNDER

UNIVERSITY OF TEXAS / TEXAS IMMERSIVE

Erin Reilly is a creator, educator, and strategist. Her career spans more than 20 years, during which she has invented new approaches, products, services, and experiences for storytelling, audience engagement, and interactive learning through immersive technology. Erin currently serves as Professor of Practice in the Stan Richards School of Advertising and Public Relations as well as founding Director of Texas Immersive Institute, the interactive and immersive media hub at the University of Texas at Austin focused on research, projects, and learning the future of media. Erin is a frequent lecturer at universities and industry conferences throughout the world, including TedX and SXSW. She is an Executive Committee Board Member of the Infinity Festival, member of the Academy of Television Arts & Sciences Interactive Media Peer Group, Past Board President of National Association for Media Literacy Education and serves on advisory boards, such as SXSW Pitch and PBS children's programming Hero Elementary and Emmy-award winning Sci Girls.

ERIN'S SESSIONS

Thursday, May 11

US/Central from 8 :00 AM to 8 :25 AM ( 25 mins )

[Breakfast Briefing] The Rise of Virtual Beings: How They are Transforming Consumer Engagement

Join Erin Reilly, Professor of Advertising and Marketing at the University of Texas and Founder of Texas Immersive, for a Breakfast Briefing session on the rise of virtual beings and how they are changing the game for consumer engagement. As technology advances, virtual beings have become more realistic and interactive, creating new opportunities for brands to connect with their audience. In this session, Erin will explore the current landscape of virtual beings, their potential for driving engagement and loyalty, and how brands can leverage them to optimize their customer experience.

Speaker

Erin Reilly

View More Speakers...