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Alissa Lydon is Head of Product Marketing at Dovetail, focusing on scaling the product marketing function as a strategic growth driver. Alissa started as an SDR at Marketo before transitioning to marketing roles at Sauce Labs, Mezmo, and Levee. With a BA and MA in English from Stanford University, Alissa brings a wealth of experience in product marketing, sales enablement, and team leadership to her role at Dovetail. A Bay Area native, former professional softball player and decade-long coach for local Bay Area youth, and mom of one daughter and one elderly chihuahua, Alissa also enjoys reading, traveling, and experimenting with new recipes.