Contributing Author

David Lavenda

David Lavenda

About the Author

David is a product and marketing expert with extensive experience leading early-stage, high-growth technology organizations, especially in the collaboration, IT, cybersecurity, and networking markets. His specialty is helping early stage technology companies "do it right the first time" — get to market quickly and successfully by pragmatically applying Lean Startup principles — from strategy through full execution.

David has been a regular contributor at Fast Company, focusing on how business and people are impacted by new technologies; he has also been published in the Financial Times, Business Week, Entrepreneur and other leading press outlets. David is also an International Scholar for the Society for the History of Technology and is a founding member of the Humanizing the Digital Workplace Consortium. You can reach David at

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David’s recent articles

slack themed coasters

Collaboration & Productivity

Why Salesforce Really Bought Slack

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Knowledge & Findability

SharePoint Syntex: The First Stop on the Road to Project Cortex

Microsoft logo on flagship store in NYC, 2019

Knowledge & Findability

Microsoft’s Project Cortex Wants You to Hire a Knowledge Manager

an empty lounge chair in the middle of the wilderness looking out at a forest


What Positive Lessons Can We Take Away From Our Time Working From Home?

working on a laptop while on a video call

Collaboration & Productivity

The Recent Spike in Collaboration Tool Adoption Doesn't Mean Productivity Spikes Too

close-up of a Slack channel open

Collaboration & Productivity

A New Generation of Collaboration Tools: Is it Really Different This Time?

Microsoft Ignite Attendees

Knowledge & Findability

Microsoft Project Cortex Ushers in the Age of Topic Computing

neon sign that says "You'll Get it Eventually"

Collaboration & Productivity

Don't Know Which Microsoft Collaboration Tool to Use? You're Not Alone