Atlassian Buys The Browser Company to Turn Dia Into an Enterprise Browser

In Brief

Strategic acquisition — Atlassian acquires The Browser Company, maker of Arc and Dia browsers, for enterprise applications.
AI work focus — Primary focus is to develop Dia into an AI-powered, work-centric browser.
Knowledge worker impact — Integrations with common SaaS tools aim to improve productivity and security for enterprise teams.

Atlassian announced today it entered into an agreement to acquire The Browser Company of New York, the team behind the Dia and Arc browsers, in an all cash deal. The end goal of the $610 million acquisition is to create a browser specifically designed for knowledge workers in enterprise environments.

Atlassian co-founder and CEO Mike Cannon-Brookes told CNBC that for workers who predominantly work through a browser interface, “Whatever it is that you’re actually doing in your browser is not particularly well served by a browser that was built in the name to browse. It’s not built to work, it’s not built to act, it’s not built to do.”

The buy would combine The Browser Company's expertise in building browsers, with a specific focus on its June release, Dia, with Atlassian's knowledge of team collaboration. The company plans to develop Dia as an enterprise browser optimized for productivity.

Dia Enters a Burgeoning Enterprise Browser Market, With an AI Edge

Enterprise browsers are emerging as the new battleground for workplace productivity as SaaS applications become the primary gateway to corporate data.

Atlassian's acquisition of The Browser Company enters a market where security and usability tensions have historically forced difficult tradeoffs. Traditional browsers lack enterprise controls, while corporate VDI solutions prioritize security over user experience.

The shift to cloud-based work and remote employment has intensified these challenges. With 38% of US workers now in gig or contract roles and approximately 25% of devices connecting to corporate networks unmanaged by IT departments, security gaps have widened significantly.

Workers complete roughly half their tasks through consumer browsers lacking enterprise security controls, according to recent reports. This vulnerability has created market momentum for purpose-built enterprise browsers, a vendor category that started to take off during the pandemic.

Industry analysts predict substantial growth in the sector, with Gartner forecasting that 25% of organizations will adopt secure enterprise browsers by 2028 to enhance both security posture and user experience.

The broader collaboration tool landscape continues evolving through acquisitions and AI integration, creating an environment where browsers optimized for knowledge workers could potentially deliver significant competitive advantages.

OpenAI and Perplexity were both reportedly eyeing The Browser Company for potential acquisition.

Plans for The Browser Company Within Atlassian

Atlassian plans to keep Dia as a stand-alone unit within the organization. It will reportedly wind down the Arc browser following the closure of the deal. Its stated focus for Dia will be:

Capability	Description
SaaS Optimization	A browser that remembers your context across email, project management and other enterprise apps
AI Integration	AI skills and personal work memory to connect apps, tabs and tasks, particularly with Jira, Confluence, Trello and Loom
Enterprise Security	Built-in security, compliance and admin controls

The Brief History of the Dia AI-Browser

The Browser Company first announced the Chromium-based "smart browser" in December 2024 and launched it in beta in June 2025. Dia integrates the AI interface within the browser itself, effectively cutting out the need to toggle between separate AI chatbots. The url in this case serves both its traditional purpose, for web navigation, as well as the chat interface.

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