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Zoho Bets on Visual-First Collaboration With New Brand Vani

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Zoho enters visual collaboration with Vani, an infinite canvas rival to Miro and Lucid, offering AI-powered tools, video calls and deep app integration.

In Brief

  • Zoho introduces Vani for collaborative visual teamwork.
  • Vani combines whiteboarding, mind mapping, templates, video calls.
  • Small and mid-sized businesses gain streamlined collaboration, reducing app-switching and boosting efficiency.

Zoho has launched Vani, a sub-brand for visual-first collaboration. Launched October 1, the platform offers an infinite canvas that blends brainstorming, structured diagramming and video calls in one space. With this move, Zoho enters the crowded visual collaboration market, going up against established players such as Miro, Lucid, FigJam and Mural. By targeting small and mid-sized businesses with low-cost plans with native integration across Zoho’s 50 plus applications, Vani aims to reduce app-switching and improve team efficiency.

What Vani Offers

Vani brings together tools for whiteboarding, flowcharts, diagrams and mind mapping alongside native video meetings. The platform is built for concurrent, disruption-free collaboration, letting multiple colleagues work in the same canvas without the interruptions and confusion common in co-editing sessions.

At the core is an AI-layer supporting content generation, visualization creation and analysis. While Vani is a standalone brand, it integrates natively with Zoho’s broader ecosystem, enabling users to connect visual work directly to CRM, project management and other applications.

Vani is available globally with a free plan offering unlimited user onboarding and a team plan priced at $5 per user monthly. 

Vani Visual Collaboration Platform Features

According to Zoho, Vani addresses common collaboration pain points through several integrated capabilities:

CapabilityDescription
Space and Zone modelStructured collaboration allowing parallel work with big-picture visibility
Templates and kitsPre-built resources for strategy, planning, design and social media workflows
Mind mapping toolsVisual organization tools for brainstorming and connecting ideas
AI-powered generationTools that create content, flowcharts, mind maps and provide summaries
Native video meetingsIntegrated video calls with recording for synchronous and asynchronous work
Ecosystem integrationConnections to Zoho applications and third-party tools

Broader Collaboration Market Context

The release comes amid a wave of activity in visual collaboration. In 2024, Miro launched its Innovation Workspace, which according to the company, marked a new era in visual collaboration with AI-powered capabilities. Similarly, Adobe transformed PDFs into "conversational knowledge hubs" with Acrobat Studio earlier this year, while Slack embedded AI tools directly within daily workflows to create what company officials claim is a more focused work environment.

Zoho’s bet is that Vani’s affordable pricing and deep platform integration will resonate with SMBs, a segment where Zoho has long built its reputation.

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About the Author
Siobhan Fagan

Siobhan Fagan is the editor in chief of Reworked and host of the Apex Award-winning Get Reworked podcast and Reworked's TV show, Three Dots. Connect with Siobhan Fagan:

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