News
In Brief
- Platform Relaunch — Airtable now operates as an AI-native app platform.
- AI Agent Assistant Omni — Omni supports conversational app building and data analysis.
- Business User Impact — Promises faster, customized app creation with enterprise reliability for organizations.
Airtable announced today a complete relaunch of its platform as an "AI-native app platform" featuring a new AI assistant called Omni. The company described this as a "refounding moment" rather than simply an addition of AI features to its existing system.
According to company officials, the new platform combines conversational app building with enterprise-grade reliability. In short, the new platform supports the creation of custom applications through natural language interactions, while maintaining data security and scalability. Omni serves as both an app builder and data editor that can analyze large volumes of information.
The relaunch is available immediately for new users and will roll out to existing customers over the coming weeks, with AI capabilities included in all plans, including the free tier.
Impacted Audiences for Airtable's AI Platform
- Business teams seeking to build custom applications without coding expertise.
- Marketing and sales departments needing automated data analysis and workflow creation.
- Operations teams looking to replace multiple point solutions with customizable apps.
AI Reshaping Software Development
Generative AI is fundamentally reshaping software development, blurring traditional build-versus-buy decisions while enabling unprecedented customization and innovation.
Founded by Howie Liu, Airtable has grown to serve over 500,000 organizations including 80% of Fortune 100 companies, with $1.4B in funding and an $11.6B valuation.
AI-powered tools are transforming how organizations develop and manage technology, automating coding tasks and enabling rapid prototyping. This shift goes beyond efficiency to support new levels of creativity in software development, with pre-built products becoming increasingly adaptable while custom solutions can be developed faster.
The approach mirrors what industry leaders like Apple and LinkedIn have embraced — focusing less on AI's technical sophistication and more on making users' daily work simpler. This contrasts with companies that emphasize AI capabilities over practical benefits.
Despite AI dominating headlines, fundamental workplace challenges remain: simplifying tools, capturing knowledge in complex digital ecosystems, and acknowledging that the human element ultimately determines success. Airtable's AI assistant aims to address these needs by automating workflows while maintaining human oversight.
Omni is more than just an app builder – it's a new way to interact with your apps.
- Howie Liu, CEO
Airtable
AI-Powered Capabilities
Capability | Description
|
|---|---|
Omni Assistant | Conversational app building agent that works with production-ready components |
Advanced Data Analysis | Identifies patterns across large datasets beyond single LLM context windows |
AI Workflow Automation | Chains multiple AI steps with human oversight for operational systems |
Creative Generation | Produces campaign concepts and visuals from briefs in minutes |
Sales Intelligence | Extracts insights from call transcripts and researches competitive solutions |
Airtable Background
Liu founded in 2012 in San Francisco as a cloud-based collaboration platform for business professionals and teams seeking flexible data management and workflow automation. The company has secured substantial venture capital backing.
Platform Features
Airtable originally offered a cross between spreadsheet and relational database functionality for individuals and teams to share databases for a wide variety of business uses. With the relaunch, users can create custom applications, automate workflows and integrate with other software-as-a-service (SaaS) tools. The platform supports collaboration, project tracking and data visualization, aiming to simplify business process management for non-technical users.
Market Position
The company operates in the no-code/low-code application development market, serving a range of industries including marketing, operations and product management. Its customer base spans small and midsize businesses as well as larger enterprises. Airtable is often used by teams seeking to replace traditional spreadsheets with more structured, collaborative solutions.
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