Asana Buys StackAI for $75M to Put AI Agents to Work Across the Enterprise

• StackAI connects AI agents to ERP, CRM and ITSM platforms.
• Business users can build, test and govern custom agents without engineering help.
• The deal extends Asana's AI agents into the enterprise systems where work actually happens.

Asana acquired StackAI on May 28 for approximately $75 million, a no-code AI workflow platform that lets companies design, test, deploy and manage custom AI agents across enterprise systems. The deal is the most concrete expression yet of Asana's transformation from project management tool into what CEO Dan Rogers calls "the operating system for human-agent teams." Asana announced the StackAI deal alongside its Q1 earnings, suggesting the acquisition is a strategic milestone rather than an opportunistic buy.

StackAI connects business systems, such as Salesforce, AWS, DocuSign and Oracle, allowing information and actions to stay synchronized automatically. When it is incorporated into Asana, it will pair StackAI's workflow engine with Asana's AI Teammates and AI Studio, which help teams build purpose-built agents and automate repetitive processes like request intake and task routing.

StackAI, based in San Francisco, will keep operating under its own name and product after the acquisition. Co-founders Tony Rosinol and Bernard Aceituno will join Asana as part of the deal. 

A Company Mid-Transformation

The acquisition lands during a significant period of change at Asana. Co-founder Dustin Moskovitz stepped down as CEO, with Dan Rogers — previously of LaunchDarkly, Rubrik and ServiceNow — taking the helm in July 2025. Moskovitz remained as Board Chair. Former Okta CPO Arnab Bose joined as Chief Product Officer in September 2025.

AI Studio surpassed $1 million in annualized recurring revenue in its first quarter of general availability. In January 2026, Asana also announced a partnership with Anthropic's Claude, letting teams convert AI-generated plans directly into structured Asana projects, an early indication of the cross-platform ambitions the StackAI deal now accelerates.

The Race for the Orchestration Layer

The deal happens at a time of intensifying competition among enterprise software providers to control the orchestration layer for AI-driven work. ServiceNow, Microsoft, Google and Salesforce are investing heavily in tools that allow AI agents to operate across core business systems rather than within isolated applications.

Recent acquisitions in the space, such as ServiceNow’s buy of Moveworks and Data.World, and SAP’s acquisitions of Dremio and Reltio, are part of the same strategic direction: building infrastructure that enables AI agents to not just generate outputs, but execute actions inside enterprise workflows.

Value in this model increasingly sits in the orchestration layer, the connective tissue that determines how AI agents interact with enterprise systems and with each other. Asana now has something it previously lacked: agents that can reach into the external systems where execution actually happens.

That capability also introduces new challenges. As more AI systems gain the ability to trigger actions across business tools, enterprises face growing risks related to duplication, conflicting actions and access management. Governance frameworks and permissions models are becoming as important as the automation capabilities themselves  — an area where StackAI's built-in governance tools give Asana a meaningful foothold, particularly in regulated industries. 

The StackAI acquisition brings more to Asana than just additional AI features, it gives it an opportunity to define the infrastructure layer through which work itself is coordinated across the enterprise.

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