News
In Brief
- Claude now remembers projects and preferences for ongoing work.
- Granular settings and incognito mode manage memory and privacy.
- Teams and admins gain productivity with context continuity and flexible controls.
On Sept. 12, Anthropic announced new memory capabilities for its Claude AI assistant, enabling it to retain user and team projects, preferences and context across conversations. The company states this update reduces repetitive explanations and helps keep complex work moving forward.
The memory feature is rolling out to Team and Enterprise plan users, while a new Incognito chat mode is available to all Claude users. The latter may be a response to Anthropic’s recent policy change requiring Claude Free, Pro or Max users to opt out of having their data used for model training by Sept. 28.
This update follows the Sept. 9 release of creation and editing tools in Claude.ai and its desktop app, which allow Max, Team and Enterprise users to generate Excel spreadsheets, documents, PowerPoint decks and PDFs.
Evolution of AI: From Chatbots to Context-Aware Assistants
AI tools are rapidly evolving from basic chatbots to context-aware assistants that maintain persistent memory across interactions.
When a chat interface remembers prior conversations, businesses benefit from:
- Faster Workflows — Employees don’t need to re-explain goals, project details or constraints each time they interact with the system.
- Personalized Support — Assistants adapt to roles and preferences, reducing context switching and helping new hires ramp up.
- Proactive Insights — Persistent memory enables reminders, trend detection and strategic recommendations.
Claude's approach reflects the growing tension between leveraging data for AI innovation while respecting privacy concerns. By offering both persistent memory and incognito options, the company aims to balance these competing priorities while eliminating the need for users to repeatedly explain context.
The company's integration with Google Workspace in April further enhances its ability to leverage organizational context, supporting smarter, more proactive recommendations.
Comparison of ChatGPT Enterprise vs. Gemini Enterprise vs. Claude Enterprise
Anthropic designed the memory features specifically for professional environments with both productivity and privacy in mind. Here's how Claude's growing capabilities stack up against competitors ChatGPT and Gemini Enterprise.
| Variable | ChatGPT Enterprise | Gemini Enterprise | Claude Enterprise |
|---|---|---|---|
| Memory / Project Continuity | Projects and growing memory options; configurable preferences; organize conversation history by project. | Conversation recall; context flows across Gmail, Docs, Sheets, Slides and Meet. | Robust memory in Team/Enterprise; remembers preferences and past work; editable and persistent. |
| Security / Privacy / Compliance | SOC-2; encryption in transit and at rest; customer data not used for training; enterprise admin controls. | Workspace enterprise policies; no data used for ads; broad compliance certifications. | Enterprise security; data not used for training; deployment via AWS Bedrock/Google Cloud; fine-grained controls. |
| Context Window | Up to ~128k tokens. | Large, tier-dependent context windows. Up to ~1M tokens for Pro and Ultra plans. | Very large windows (up to ~1M tokens in certain enterprise use cases). |
| Multimodality | Text, images, code, voice. | Text, images, code; deep integration in Docs, Slides and Meet (e.g., images, captions, translations). | Text and image inputs; strong with large documents and structured data. |
| Speed | Priority access and high throughput; generous usage limits. | Optimized within Workspace for quick in-app responses. | Heavy inputs may add latency; optimized for reliable, careful reasoning. |
| Tooling / Integrations | Custom GPTs, API, connectors, file uploads, analytics. | Deep Google Workspace integration; Gemini Code Assist in IDEs and Google Cloud. | File transformation and team workflows; integrations via major cloud platforms. |
A Brief History of Claude
San Francisco-based Anthropic introduced Claude in March 2023, with iterations released at a steady clip in the months and years after. The company announced the Claude Team plan, its first enterprise offering, in May 2024.
Claude provides natural language processing and generation services, including summarization, drafting, research support and conversational automation. Anthropic positions it as a safer, more steerable alternative to other large language models (LLMs). The assistant can integrate with business workflows via application programming interfaces (APIs) and supports compliance and privacy features for regulated industries.
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