News
Research Report
The ROI of Employee Experience
In Brief
- New AI agents and analytics simplify internal communications for enterprises.
- Workday integration and automation features reduce system-switching and manual tasks.
- Internal comms teams can now better demonstrate business value and efficiency gains.
Employee experience platforms are racing to prove ROI as communication breakdowns cost U.S. companies an estimated $2 trillion annually, according to Axios HQ.
Interact launched its Winter update to the Employee Experience Platform on Feb. 18, introducing AI agents, natural-language analytics and deeper integrations aimed at helping internal communicators demonstrate business impact. The release follows the company's first-place ranking in the 2026 ClearBox Consulting Intranet and Employee Experience Platforms Report in recognition of the significant work the company had done around AI.
CEO Simon Dance called the release the "next evolution" of its EX platform in a statement: "Employees need community, alignment, self‑service, recognition and access to the tools and information that move work forward. Our Winter Launch marks the next evolution of our AI‑native employee experience platform, unifying these needs in a single system that removes noise, reduces friction and delivers measurable performance across the enterprise."
The update aims to help communicators move from status updates to strategic intelligence. Early access programs for Ask Analytics, Executive Assistant Agent and Live Streaming opened alongside the general release.
What's Inside Interact's Winter Update
The Winter update introduces several capabilities the company states will reduce friction and improve performance.
| Capability | Description |
|---|---|
| Ask Analytics | Natural-language queries for communication performance insights |
| Executive Assistant Agent | Agentic AI surfaces and prioritizes tasks for employees |
| Native Workday Integration | Reduces system-switching between HR and EX platforms |
| Live Streaming | Leadership broadcasts across mobile and desktop |
| AI Search Assistant | Searches video content to answer employee questions |
Lack of Analytics a Longtime Complaint
Analytics capabilities in employee experience and communication platforms continue to fall short of organizational needs, leaving internal communicators unable to measure engagement or effectively guide strategic decisions.
While many platforms now include dashboards and charts, these tools have historically failed to deliver actionable insights. According to industry research, 71% of communicators collect data, yet only 11% use it to inform decisions, and just 1% feel they effectively reach deskless or frontline workers.
This analytics gap creates several challenges for organizations. Companies struggle to measure the effectiveness of internal communications, identify engagement gaps or personalize content for different employee segments. The complexity of available data — characterized by too many charts and insufficient context — makes it difficult to translate numbers into strategy.
AI and machine learning technologies hold potential to address these shortcomings, which is where Interact's Winter update hopes to deliver.
Interact Background
Founded in the UK and now serving organizations worldwide, Interact is an employee experience and intranet software company with over two decades in the industry.
The company counts large enterprises across industries like healthcare, retail, financial services and nonprofits in its customer base, including Subway, Levi's and Domino's. Its platform gives Internal Comms, HR and IT teams a central hub to reach every employee through tools like a personalized intranet, mobile app, newsletters and digital signage.
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In November 2025, Castik Capital acquired a majority stake in the company, marking a new chapter of growth, with plans to expand the platform and pursue strategic acquisitions.
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