News
In Brief
- AI agent error reversal — Organizations can undo unwanted AI agent actions.
- Enhanced visibility — Context-rich audit trails give insight into AI agent behavior.
- Enterprise risk mitigation — IT and security leaders reduce disruption from AI errors.
Rubrik announced the launch of Agent Rewind on August 12. The new solution aims to help organizations undo mistakes made by AI agents by providing visibility into agent actions and enabling enterprises to rewind changes to applications and data.
The product launch builds on the capabilities Rubrik acquired with its buy of Predibase, which finalized on the same day. Agent Rewind addresses growing concerns about AI agent errors by making previously opaque AI actions visible, auditable and reversible through audit trails and immutable snapshots.
AI Agent Momentum Comes With AI Agent Challenges
Organizations across industries have begun deploying agentic AI for complex workflows. Thomson Reuters uses the technology for legal due diligence, while McKinsey reported reducing client onboarding time through AI agent implementation. Microsoft 365, Salesforce, ServiceNow, Glean and Asana have also integrated agentic capabilities into their tools.
However, Gartner predicts nearly 40% of agentic AI projects will fail by 2027, citing high implementation costs, unclear return on investment and inadequate risk management as primary factors.
The market faces additional challenges from "agent washing," where vendors rebrand existing automation tools as true AI agents. This practice complicates vendor evaluation for enterprise buyers seeking genuine agentic capabilities.
Despite implementation challenges, some organizations report notable gains. Amazon, Siemens and DHL have documented double-digit improvements in sales performance and cost reduction through agentic AI deployments.Yet concerns persist around ethical implications, training data bias and security vulnerabilities, particularly in critical infrastructure applications. Observability platforms and AI governance frameworks are becoming essential for monitoring and securing autonomous systems.
With Rubrik's acquisition of Predibase, the company has positioned itself in the market by focusing on data protection and recovery. The company has evolved from data backup to addressing broader AI implementation challenges.
Successful AI implementation requires addressing both technical and human factors. Industry experts emphasize that human oversight remains crucial, especially as agentic AI begins handling strategic business decisions. The technology aims to enhance human capabilities rather than replace workers entirely.Organizations preparing for agentic AI deployment should focus on digital infrastructure readiness, conduct rigorous proofs of concept and establish clear governance boundaries before implementation.
As AI agents gain autonomy and optimize for outcomes, unintended errors can lead to business downtime.
- Anneka Gupta
Chief Product Officer, Rubrik
Rubrik's Agent Rewind Capabilities
The solution addresses the emerging challenge of "non-human error" in autonomous AI systems.
Capability | Description
|
|---|---|
Context-Enriched Visibility | Surfaces agent behavior and maps actions to root causes for precise recovery. |
Safe Rollback | Rewinds changes to files, databases, configurations or repositories. |
Broad Compatibility | Integrates with platforms like Agentforce, Microsoft Copilot Studio and Amazon Bedrock Agents. |
Rubrik Background
Bipuhl Sinha, Soham Mazumdar, Arvind Jain and Arvind Nithrakashyap founded Rubrik in 2014 in Palo Alto, Calif. The company targets IT and security leaders in mid-sized to large enterprises.
Data Protection Suite
The company's cloud-based platform provides data backup, recovery and archival services across on-premises and cloud environments. Rubrik's software offers granular recovery and management across multiple cloud environments, with features that include data snapshots, automated backup scheduling, and disaster recovery capabilities. The platform is designed to work with physical, virtual and cloud-based infrastructure, allowing IT teams to manage data protection operations from a centralized interface.
Rubrik asserts its use of automation and artificial intelligence (AI) streamlines data recovery and threat detection. The solution also integrates with major cloud providers and enterprise applications.
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Rubrik operates in the enterprise data protection and cyber resilience market. Its customers typically include organizations with complex infrastructure and regulatory requirements, such as those in financial services, healthcare and public sector. The company is often selected by IT and compliance teams seeking to reduce risk and improve data recovery times. Rubrik is positioned as a competitor to legacy backup vendors and newer cloud-native providers.
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