News
In Brief
- Workflow integration launched. The Staffbase–ServiceNow integration creates a unified digital workflow and communication platform.
- Improved workforce accessibility. ServiceNow workflows are embedded and discoverable via Staffbase for all employees.
- Enterprise adoption impact. Business leaders gain better digital ROI by boosting workflow access and employee engagement across distributed teams.
Staffbase announced a product integration with ServiceNow aimed at improving access to digital workflows across enterprise workforces on August 6. The move embeds ServiceNow AI Platform capabilities into Staffbase's mobile communications environment, targeting both desk-based and frontline employees.
As part of its Build Partner status, Staffbase now provides embedded ServiceNow widgets and search tools directly within its platform. The integration is intended to reduce navigation barriers and make task execution easier within the daily flow of internal communications.
Impacted Audiences for Staffbase-ServiceNow Integration
- Enterprise organizations with distributed workforces.
- Communications and IT leaders managing digital workplace tools.
- Frontline and non-desk workers needing access to corporate systems.
Addressing Digital Workplace Fragmentation
Organizations continue to face challenges connecting multiple workplace systems in ways that align with real employee needs. Analysts say fragmented workflows remain a major barrier to productivity, with employees often forced to navigate inconsistent tools or manually transfer data between systems.
Staffbase, which serves over 2,000 enterprise customers, enters this partnership amid growing demand for meaningful integrations. The announcement follows soon after the company announced its integration into Google Workspace.
Industry reports, including analysis from McKinsey, project that smart workflows and seamless human-machine interactions will become standard practice by 2025. However, disconnected digital experiences remain the norm, not the exception, for deskless workers and distributed teams.
This integration trend coincides with the rise of AI-driven platforms changing how organizations support their workforce. While technical capabilities have advanced, industry analysis shows organizations are increasingly focused on the human element that "makes or breaks" digital initiatives, seeking solutions that simplify rather than complicate the employee experience.
ServiceNow is the engine behind many critical workflows. Staffbase ensures those workflows reach every employee in a way that's intuitive, accessible and actionable, especially for those outside of a traditional office setting.
— David Maffei, Staffbase GM and SVP of the Americas
Key Features of the Staffbase-ServiceNow Integration
The integration is available via the Staffbase website and ServiceNow Store.
| Capability | Description |
| Certified Integration | Official Build Partner integration between platforms |
| Embedded Widgets | ServiceNow widgets accessible within Staffbase interface |
| Search Functionality | Find ServiceNow content directly through Staffbase |
| Mobile Accessibility | Access to workflows via mobile-first platform |
| Unified Experience | Single interface for communications and workflows |
About Staffbase
Martin Böhringer, Frank Wolf and Lutz Gerlach founded Staffbase in Chemnitz, Germany in 2014 to provide internal communications platforms for communications, HR and IT leaders in mid- to large-enterprises.
The company offers an employee app, intranet solutions and internal communications tools designed to support employee engagement and information distribution. Their platform includes features for content management, targeted messaging and analytics. Integrations with HR systems and productivity tools are available to support broader digital workplace strategies.
About ServiceNow
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Fred Luddy founded ServiceNow in 2004 with a focus on IT service management (ITSM). It has evolved from its ITSM roots in the ensuing years to now offer a comprehensive AI-powered platform for business transformation, serving multiple enterprise functions including HR, customer service, security operations and workflow automation across various business processes.
ServiceNow claims to serve over 8,400 organizations worldwide, including 85% of Fortune 500 companies in sectors including government, financial services, healthcare and life science, manufacturing, Public Sector, retail, IT services, technology, and Telecom.
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