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Deel Buys Sastrify to Tame SaaS Spend

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Sheryl Hodge avatar
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The acquisition extends Deel IT into software procurement, license management and renewal optimization as enterprise SaaS costs climb.

In Brief

  • Deel adds SaaS procurement and management to its IT platform.
  • Sastrify team joins Deel to address complex software spend.
  • Corporate IT gains centralized control over software usage and costs.

Deel acquired Sastrify today, a SaaS procurement and management platform, pushing its IT product into software license purchasing, renewal management and spend optimization. 

Sastrify's tools give companies visibility into what software they buy, use and pay for. According to Deel's announcement, the combined platform will help IT and finance teams cancel unused licenses, catch surprise auto-renewals and negotiate better contracts. Deel framed the deal as a response to software becoming one of the fastest-growing and least-understood costs for modern companies, particularly as AI adoption accelerates.

Deel's Expansion Story

Today's deal completes a build-out that started in July 2024, when Deel acquired Hofy for IT equipment management. Hofy handled the hardware side — laptops, peripherals, device lifecycle. Sastrify handles the software side — licenses, renewals, spend. Deel IT now covers both.

The other 2024 acquisitions filled out adjacent areas: Zavvy, an AI people-development platform, and PaySpace, a payroll provider for Africa and the Middle East, both in March; and Assemble, a compensation management solution, in December. 

The company hit a $1 billion annual revenue run rate in Q1 2025 and closed a $300 million Series E in October 2025 led by Ribbit Capital. By March 2026, CEO Alex Bouaziz reported $1.4 billion in ARR, a $17.3 billion valuation and a potential U.S. IPO later this year.

M&A remains central to the strategy. Deel has earmarked $200 million to $500 million for acquisitions. In August 2025, it absorbed Safeguard Global's enterprise payroll division, picking up a team that processes more than 2.4 million payslips a year across 140-plus markets.

Together, the deals show the company expanding beyond its HR and payroll offerings toward a unified HR, IT, finance and procurement stack.

Deel IT Capability Breakdown

With the Sastrify acquisition, Deel said its IT platform now spans hardware and software management.

CapabilityDescription
SaaS license procurementCentralized purchasing of software licenses through Deel IT
Renewal managementAutomated tracking of upcoming contract renewals
Spend optimizationTools aimed at identifying unused licenses and reducing waste
Pricing benchmarksComparative data intended to strengthen vendor negotiations
Hardware & software provisioningUnified device and application management in one platform

Sastrify Background

Founded in 2020 in Cologne, Germany, by Maximilian Messing and Sven Lackinger, Sastrify built its platform on a database of more than $2 billion in benchmarked SaaS contracts, with customers including Spendesk, Usercentrics and Capchase. The company has 51 to 200 employees and had raised roughly $45 million across six rounds before today's announcement, most recently a $32 million Series B led by Endeit Capital in 2023.

Deel said the entire Sastrify team, including co-founders Messing and CEO Lackinger, will join the company. Terms of the deal were not disclosed.

Deel Background

Founded in 2019, Deel sells to finance, HR and people-ops leaders at tech companies and high-growth businesses managing international workforces without setting up local legal entities. The company operates in over 150 countries and serves more than 40,000 businesses.

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About the Author
Sheryl Hodge

Sheryl Hodge is assistant managing editor at Simpler Media Group, where she plays a vital role in keeping the editorial operations running smoothly across the company’s three sites: CMSWire, Reworked and VKTR. Known for her organizational skills and attention to detail, Sheryl acts as the glue that binds the publications together, ensuring that workflows remain seamless and deadlines are met. Connect with Sheryl Hodge: