Salesforce Dreamforce San Francisco 2026

Salesforce Dreamforce 2026 convenes AI and CRM professionals for keynotes, hands-on training and networking.

Salesforce Dreamforce San Francisco 2026 runs Sept. 15–17 at the Moscone Center in San Francisco. The event brings together thousands of professionals to explore Salesforce innovations spanning AI agents, data solutions and CRM technologies.

The 2026 edition focuses on what Salesforce calls the "agentic enterprise." The program features keynotes from CEO Marc Benioff and special guests, along with what organizers say will be more than 1,600 expert-led breakout sessions, hands-on trainings and networking opportunities.

Attendees can expect sessions geared toward connecting peers, partners and industry practitioners around Salesforce's evolving product ecosystem. Sessions will also address broader themes including AI governance and responsible deployment of autonomous systems at scale.

Dreamforce 2026 Focus Areas

• Agentic Enterprise — Salesforce's vision for AI-driven autonomous business operations
• AI-Powered Innovation — Applications of AI across enterprise workflows
• Data 360 & AI Integration — Connecting data strategies with AI capabilities
• Agentforce Development — Building and deploying AI agents on the Salesforce platform
• Digital Transformation — Modernizing business processes and infrastructure
• CRM & Customer Success — Advancing customer relationship management outcomes

Who Should Attend Dreamforce 2026

The event targets technology and business professionals involved in AI, data and CRM strategy. Tracks covering digital employee experience and workforce transformation are expected to draw strong interest from HR and operations leaders. Key audience personas include:

• Enterprise IT leaders responsible for technology strategy and infrastructure
• CRM architects designing and managing customer relationship platforms
• AI and data professionals building or overseeing AI and analytics initiatives
• AI startup CTOs exploring enterprise AI partnerships and platforms
• Salesforce product users seeking hands-on training and product updates

Dreamforce 2026 Sponsors

• PwC
• Boston Consulting Group
• Amazon Web Services
• IBM
• KPMG
• Slalom
• And more

Salesforce's Current Products & Platforms

• Customer 360 Platform: Unifies data and AI to enable collaboration between humans and AI agents, supporting sales, service, marketing, commerce and IT departments in a single integrated CRM platform
• Agentforce: Salesforce's agentic AI technology that autonomously automates complex workflows, predicts business outcomes and personalizes customer interactions across marketing, sales and service channels
• Financial Services Cloud: Enables proactive customer engagement with AI-driven experiences tailored for the financial sector
• Retail Cloud: Provides real-time unified data to accelerate customer acquisition and profitability in retail businesses
• Healthcare and Life Sciences Cloud: Empowers teams with AI agents to improve outcomes and strengthen community engagement in healthcare sectors
• Manufacturing Cloud: Integrates data across the value chain to improve service to customers and channel partners