black and white pedestrian walking sign at night

BetterUp Names New CMO, Combines IT and Security Roles and More People on the Move

January 29, 2021 Leadership
Mike Prokopeak
By Mike Prokopeak

Cindy Goodrich BetterUp chief marketing officer
Cindy GoodrichPHOTO: Courtesy Photo, BetterUp
Employee coaching platform BetterUp has a new marketing boss.

Cindy Goodrich joined the San Francisco-based company as chief marketing officer on Jan. 25. She'll report to BetterUp CEO Alexi Robichaux and lead global marketing for the company, including the launch of a new brand identity and campaign, according to a press release announcement.

"Cindy's experience and vision will help propel BetterUp through our next chapter of growth, bringing our brand story to life and the value of investing in human flourishing," Robichaux said in the statement.

Goodrich joins from HubSpot, where she was vice president of marketing for the Cambridge, Mass.-based marketing automation platform. She's also held marketing and communications roles at Google, Starwood Hotels and Resorts, and Barilla, Inc.

"BetterUp has led the way in uncovering the importance of investing in human potential, peak performance, and preventative mental health," Goodrich said in the press release. "And now more than ever we're seeing just how intertwined professional and personal growth are."

BetterUp was founded in 2013 and provides mobile-based professional coaching to business professionals. The company combines AI-based technology with a network of 2,000 coaches to provide personalized coaching at scale in 49 languages. In the past year, BetterUp has doubled its customers base, according to company sources, as companies like AB InBev, Chevron, NetApp and NASA add coaching and mental wellness to help employees perform during pandemic. Taps Insider for Combined CIO & Security Role

Zack Still has been promoted to the dual role of chief information officer and chief security officer at

Still was vice president of IT and cloud operations at the San Francisco-based technology company that serves HR and IT customers. The company's AI helps organizations answers employee questions about workplace policies and workplace benefits in what they call an "Employee Awesome Digital Conversation Hub."

"Zack is relentless in his passion to knock down walls and climb mountains for the team," said CEO Randy Womack in a Jan. 12 press release announcing Still's promotion. "He’s done an outstanding job the last year and a half, bringing significant expertise to our company and our customers."

Still, who joined the company in 2019, has also worked in IT roles at Foodsmart and Castlight Health. "Our technology revolves around working smarter, and I welcome the chance to guide’s information and security strategies in that pursuit," he said in the statement. "We have a lot planned for 2021, and I’m ready to make it easier for employees around the world to get the answers they need."

Since launching in 2017, has raised $26 million in funding and has been named a Gartner “Cool” Vendor, a top virtual assistant solution provider by CIO Magazine, and been selected for Mercer’s HRTech Incubator Program.

CompTIA Names Industry Execs to New Cybersecurity Council

Tracy Holtz director of security solutions Tech Data Corporation
Tracy Holtz of Tech Data Corporation co-chairs the new council.PHOTO: Courtesy Photo, CompTIA
The Computing Technology Industry Association, or CompTIA, has named 16 technology and security executives to a new Cybersecurity Advisory Council.

The nonprofit association of IT professionals created the new council to provide guidance on how companies should address cybersecurity issues and threats to keep customers safe. The council is co-chaired by Tracy Holtz, director of security solutions for Tech Data Corporation, and Kevin McDonald, chief operating officer and chief information security officer at Alvaka Networks.

"We recognize the real need to make industry-wide improvements if we are going to defend our companies, customers and industry reputations," Holtz said in a press release. "The council will greatly expand outreach with the primary goal of changing collective behavior to reduce attacks and their associated negative impacts on the channel and their clients." 

The council will assess the most significant cybersecurity changes and trends happening today as well as future developments likely to impact the market in the next three to five years. It will also work with other groups at CompTIA, including the association's IT Security Community and CompTIA ISAO, an organization that provides threat intelligence to the technical community and its customers.

"Recent events have underscored the dangerous cyber environment that all of us are operating in," said Annette Taber, senior vice president for industry outreach and relations at CompTIA. "Combatting these threats requires a collaborative effort that brings together expertise from across the cybersecurity spectrum."


Featured Research

Related Stories

conifer sapling


Leadership Comes in Many Forms

Heart drawn on a cardboard and hung to a rope


Working With Emotional Awareness

still karate instructor surrounded by students in motion


With Decision-Making, You Have to Go Slow to Go Fast

Digital Workplace Experience Q4: October 12-13, 2022

DWX22 - Q4