Tag: branding

white wall with the text real in blue letters

Leadership

Don't Fake Your Corporate Purpose

Organizational purpose should be an authentic, long-term initiative that aligns and engages employees, consumers and stakeholders alike.

A business sign hanging outside a business that says "Your Culture Is Your Brand." The sign has a white background with black text.

Customer Experience

How Has Brand Culture Changed in the Post-COVID World?

Now that vaccinations are commonly available and lockdowns are rare, how has brand culture changed in the post-COVID world?

photo on glass door at LinkedIn company headquarters

Employee Experience

How to Encourage Employees to Get Active on LinkedIn

LinkedIn can help companies build deeper relationships with customers and in-demand talent alike. Here's how to activate employees as advocates.

picking a color palette during design period

Collaboration & Productivity

Do You Still Need to Brand Your Intranet?

Branding still matters for intranets, but many argue that it's features and agility that matter more.