29 May 2024 - San Francisco, Melbourne, London. Culture Amp, the leading employee experience platform, today announced it has appointed Andrew Freed as VP Product Marketing.
Andrew Freed is a veteran marketing executive who has built world-class teams at leading B2B technology companies in HR, education, health and finance.
Career highlights:
- At LinkedIn, Andrew built the global product marketing function for the Talent Solutions business, supporting revenue growth from under $500 million to over $2 billion during his tenure.
- At Coursera, a global provider of online learning, he built and led the Enterprise marketing organization, helping to propel the company to a $5 billion IPO in 2021.
- Most recently at Hinge Health, a leader in digital MSK care with $800 million in VC investment, he established the product and customer marketing teams, helping the business grow from 500 to 1500+ enterprise customers.
Prior to roles in Enterprise B2B marketing, Andrew was at Intuit where he had roles in marketing and product to grow Intuit’s small business accounting and payments businesses.
He received his MBA from the Kellogg School of Management and graduated Cum Laude from the University of California, San Diego with a BA in Political Science.
In his role of VP Product Marketing, Andrew will be responsible for strategic planning, evolving Culture Amp’s strategic narrative, messaging and positioning, conducting competitive analysis, developing pricing and packaging strategies, enabling Sales & Customer Success, and accelerating the company’s product growth.
Speaking about his appointment, Julie Knight Ludvigson, Culture Amp’s Chief Marketing Officer said, “We are excited to welcome Andrew Freed as our new VP of Product Marketing. With a proven track record in senior leadership roles at LinkedIn Talent Solutions, where he played a key role in growing sales from $500M to over $2B; at Coursera, where he led a successful GTM for new solutions in the public sector and data science verticals; and most recently at Hinge Health, where he revamped the B2B messaging strategy and competitive enablement, supporting a 25% increase in sales win rate, Andrew brings a wealth of experience and expertise. He has a strong history of building highly successful global teams, leading successful product launches and enhancements, and developing comprehensive customer enablement and advocacy programs. Having Andrew join Culture Amp at this pivotal time will be instrumental in driving our growth and success."
About Culture Amp
Culture Amp revolutionizes how over 25 million employees across 6,500 companies create a better world of work. As the global platform leader for employee experience, Culture Amp empowers companies of all sizes and industries to transform employee engagement, develop high performing teams, and retain talent via cutting-edge research using powerful technology, and the largest employee dataset in the world. The most innovative companies across the globe depend on Culture Amp everyday.
Culture Amp is backed by 10 years of innovation, leading venture capital funds, and offices in the U.S, U.K, and Australia. Culture Amp was recognized as one of the world’s top private cloud companies by Forbes and one of the most innovative workplace companies by Fast Company.
Learn more about how Culture Amp can help you create a better world of work at cultureamp.com