Contributing Author

Anamika Lasser

Anamika Lasser

About the Author

As SVP, Design and Strategy, Anamika is responsible for the strategic direction and growth of Rightpoint’s user experience, creative, content strategy and digital strategy practices. She has a global client perspective, as well as a combination of creative thinking and brand insights that have contributed to growing some of the most powerful brands in the world.

With more than 15 years of digital innovation experience, Anamika has spent her career working with global, high profile companies including Target Corporation, Abercrombie & Fitch, Fisher-Price and JCPenny. She provides clients with in-depth knowledge and thought leadership around digital marketing strategy, ecommerce, omni-channel capabilities and in-store innovation.

Before joining Rightpoint, Anamika served as a client partner at Razorfish where she was focused on building the central region retail practice. Prior to Razorfish, Anamika was a senior leader at, managing key accounts and building out the media practice.

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