About the Author
John Zimmerer is the senior director of marketing at Topdown, where he leads market research and outreach efforts for the company's customer communications and customer experience products. Most recently, John has been researching and writing about the future direction of the technologies that power customer experience, and is regarded as a thought leader in this area.
John has over 15 years of software product marketing experience. His areas of expertise include market research, analyst relations, public relations and digital marketing.
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