Better Together: How Creatives Can Benefit From Generative AI

As a creative, you may be hesitant to use AI in your artistic process. After all, creativity is often seen as something that comes from within, and using technology to generate ideas may seem like cheating. However, generative AI can be an incredibly powerful tool for creatives, offering new ways to explore and experiment with ideas.

Since Microsoft’s $10 billion investment in OpenAI, the company behind ChatGPT, there has been a ton of hype surrounding the potential for generative AI technology to transform modern work. We’ve already seen this technology impact creatives — with tools like Pictory that help develop images, for example — and now ChatGPT is driving headlines and even instilling fear in some creatives for their job security.

Despite the awesome power of generative tech, its true value is found when it is used in combination with the creative mind, not as a substitute. Just take Google’s AI chatbot Bard which incorrectly reported information about the James Webb Space Telescope as an example of the limitations of this technology. That’s why I believe generative AI has the potential to enhance personal productivity and streamline mundane tasks, but that human creativity is still critical to unleash the full power of this technology.

4 Ways Creatives Can Benefit From Using Generative AI

Inspiration

One of the most significant benefits of generative AI is that it can help spark new ideas. By analyzing a vast library of data, generative AI can identify patterns and connections that humans may not be able to see on their own, which can be especially useful for creatives who are struggling with writer's block or other creative roadblocks. Generative AI can get you started with foundational ideas to expand upon and add to.

Related Article: ChatGPT: A Human Face Without a Human Mind

Exploration

Generative AI can also be a valuable tool for exploring new creative directions. By using algorithms to generate new content, creatives can experiment with different styles, themes and techniques, all without having to start from scratch. This can be especially useful for creatives who are looking to try something new or break out of their comfort zones. Tools like Microsoft Designer have the capability to generate images based on your description, no matter how far-fetched. Want an image of a grumpy koala wearing a red robe standing in the middle of Times Square? Just ask.

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Efficiency

In 2022, content professionals spent an average of four hours or more to write one blog post. But using generative AI can help reduce research time, provide inspiration and even a rough first draft. Therefore, using tools like ChatGPT can help content teams increase efficiency and even make time for upskilling.

Related Article: How Companies Can Get Employees on Board With the New Wave of AI

Personalization

Finally, generative AI can be used to create personalized content. By analyzing data on individual preferences and behaviors, generative AI can create content that is tailored to the specific needs and interests of each user. This can be particularly useful for creatives working in fields like advertising or marketing, where personalized content is essential.

Of course, like any tool, generative AI is not without its limitations. It can only generate content based on the data it has been trained on, and it may not always produce content that is truly original or groundbreaking. Ultimately, generative AI is a valuable tool that can benefit and complement creatives in a variety of ways. By using this technology to spark new ideas, explore new directions, work more efficiently, collaborate more effectively, and create personalized content, creatives can take their work to new heights and push the boundaries of what is possible.

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About the Author

Dux Raymond Sy is the Chief Brand Officer of AvePoint and a Microsoft MVP and Regional Director. With over 20 years of business and technology experience, Dux has driven organizational transformations worldwide with his ability to simplify complex ideas and deliver relevant solutions.