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Editorial

Bridging the Gap: Effective Communication in a Multigenerational Workplace

4 minute read
Brittany Barhite avatar
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Five generations now share the workforce, each with different communication preferences. Comms leaders must adapt channels, tone and tools to engage everyone.

Today’s workforce spans five generations, each shaped by distinct historical and technological shifts that influence how they communicate. While it’s important not to rely too heavily on generational stereotypes, each group experienced the evolution of technology in a different way. Understanding these differences can help leaders and organizations communicate in more effective and inclusive ways.

So why does this matter? The multigenerational workforce creates both opportunities and challenges, particularly because each group may approach work differently. As Diane Belcher, VP of Strategy Enablement at Harvard Business Publishing, noted, one of the primary challenges in engaging a multigenerational workforce is that these groups often differ in how they view work-life balance, career growth, loyalty, authority and other critical aspects of the employee experience.

Putting the Generations in Context

To determine your organization’s best communication practices, it helps to first understand the broader context and milestones that shaped each generation: 

  • Baby Boomers (mid-1940s–mid-1960s): Shaped by post-war growth and structured, hierarchical workplaces. Communication norms were built through in-person interactions and landline phone calls, leading to a preference for direct, professional and relationship-based communication.
  • Gen X (mid-1960s–early 1980s): This generation bridged the shift from analog to digital. Early experiences with personal computers, email and the internet shaped a preference for efficient, straightforward communication — often favoring structured emails and phone calls that respect time and autonomy.
  • Millennials (early 1980s–mid-1990s): Came of age during rapid technological expansion and the rise of the internet. They value transparency, purpose and feedback, and helped normalize more informal, real-time communication through messaging platforms and video. They also contributed to more collaborative, less hierarchical workplaces.
  • Gen Z (mid-1990s–early 2010s): True digital natives who grew up with smartphones and social media. They prefer fast, visual and highly interactive communication — favoring short-form content, messaging, video and real-time feedback in a more casual tone.

What You Can Do to Communicate Effectively Across Generations

One of the most effective strategies is to use a mix of communication styles and channels. This naturally supports a wide range of preferences, no matter the employees’ generation, and helps ensure your message reaches everyone.

Tips:

  • Adapt your approach: Managers remain the #1 communication channel. Take time to understand individual preferences by asking simple questions like, “Do you prefer a quick Teams message, a call or a regular 1:1?” For example, some employees may value a concise email recap, while others may respond better to a quick chat or voice note.
  • Use multiple channels: Reinforce key messages across formats to increase reach and retention. For example, pair a leadership email with a short video summary, a quick-hit infographic and a post on your intranet or mobile app, especially important for connecting with deskless employees.
  • Match style to content: Align your tone and format to the message. Use more structured, detailed communication for complex updates (e.g., policy changes), and shorter, more conversational formats for reminders or quick updates. This improves clarity and makes content easier to scan and act on.
  • Lean into video: Short, engaging videos can make communication more human and accessible. Plus, it models what generations are seeing on social media. For example, a 60-second leadership update, a quick “how-to” demo or a recap after a town hall can often drive more engagement than a long email. Including captions or a script also supports accessibility and different preferences.
  • Make it visual: Use infographics, icons and simple visuals to break down complex information. For example, turn a detailed benefits guide into a one-page visual highlighting key dates, actions and resources for quick reference.
  • Modernize your platforms: If your intranet feels static, consider evolving to platforms that mirror social experiences, such a featuring newsfeeds, multimedia content and opportunities to engage. For example, a dynamic homepage with videos, updates and quick links can significantly increase visibility and interaction. Real-time interaction is a major plus for Gen Z.
  • Personalize the experience: Deliver more targeted communication based on role, location or life stage. For example, new hires receive onboarding essentials, working parents see relevant benefits and flexibility resources and employees nearing retirement receive planning tools, helping ensure content is timely and meaningful.
  • Reinforce through managers: Don’t rely on one-way communication. Equip leaders with simple talking points, FAQs or slide snippets they can use in team meetings to bring messages to life in a more personal and relatable way.
  • Prioritize continuous learning: While often overlooked as a communication strategy, providing learning is critical, especially in a workforce shaped by rapid technological change. Workday research shows digital training is essential for success, as employees must continuously build and adapt their skills. And, organizations are at a critical point where the pace of digital advancement requires ongoing learning to stay relevant. For example, offering short, on-demand training modules or platform tutorials can help employees of all generations build confidence with new communication tools and ways of working.

A multigenerational workforce brings diverse perspectives. It also creates communication challenges, because each generation has been shaped by different technological and cultural experiences that influence how they work and connect. By understanding employees’ communication preferences and differences, leaders can use flexible, multi-channel communication, modern tools and continuous learning to more effectively engage employees across all generations.

Editor's Note: What other dynamics are shaping internal communications?

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About the Author
Brittany Barhite

Dr. Brittany Barhite, is an expert in communication and employee experience. Connect with Brittany Barhite:

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