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Editorial

The Biggest Threats to Your Company Aren't What You Think

6 minute read
Sarah Deane avatar
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You've got a great strategy, had a successful AI rollout. But your people are burnt out. That gap is costing you more than you think.

AI acceleration. Global instability. Market disruption. All very real threats your business is facing.

But the biggest risk isn’t external. It shows up in the thousands of decisions leaders and teams make every day — especially under pressure.

Because when people operate in chronic stress, the nervous system shifts into threat mode. And in that state, the brain changes how it processes information, evaluates risk and makes decisions.

The pressure organizations face isn’t temporary. There is no “just getting through this.” This is the operating environment now. And the quality of decisions made under stress increasingly determines whether organizations simply react to challenges or navigate them successfully.

Table of Contents

Reactive Decisions Replace Strategic Thinking

Under threat, the brain prioritizes speed and survival over reflection and creativity. It conserves energy by narrowing focus and defaulting to faster, more tactical responses.

Leaders start making decisions that are short-term rather than strategic, reactive rather than reflective and focused on avoiding risk rather than creating opportunity.

Over time, this doesn’t just affect individual leaders. It reshapes how entire organizations think and act.

And it's made worse by something more mundane: everyday workplace friction. 

The low-value tasks that create friction accumulate quickly, explained Dan Turchin, PeopleReign CEO and host of AI and the Future of Work. When frustrations grow, they erode energy and focus, and change the dynamic between employee and employer.

“When employees encounter friction, employers become adversaries instead of allies. Employees feel distracted and frustrated, and they start to feel like they’re not valued,” said Turchin. Progressive organizations are beginning to recognize the cost of these hidden drains.

Remember this: Everyday friction amplifies the problem. Slow processes, repeated approvals, unclear systems, even small operational barriers, sap cognitive energy and make threat-mode decisions more likely.

A Simple Leadership Moment

Imagine a leadership meeting where a new approach is proposed that could improve long-term outcomes.

Executive A immediately responds: “We can’t change that right now. We just need to keep going.”

Executive B pauses to reflect. They recognize that while the change may be uncomfortable, it may also be necessary to secure future success.

The difference between those two responses is often not intelligence or experience — it's the nervous system state.

One leader’s brain moved into threat mode. The other maintained regulation, allowing access to perspective and strategic reasoning.

What Happens When the Brain Enters Threat Mode

When the nervous system perceives danger, several processes occur:

  1. Attention narrows: The brain focuses only on immediate signals related to the perceived threat.
  2. Higher-order thinking reduces: Activity in the brain’s centers for creative problem-solving, collaboration, and complex judgment decreases.
  3. Self-protection behaviors activate: The nervous system shifts toward survival responses:
    • Fight: resisting change or pushing back aggressively
    • Freeze: delaying action or waiting things out
    • Fawn: agreeing outwardly but failing to execute
    • Flight: disengaging or leaving the situation 

The triggers for these responses can be surprisingly common in modern workplaces: reorganizations, shifting priorities, new leadership, major technology rollouts or even unclear expectations.

In the short-term, disengagement or avoidance may bring relief. But over time, performance declines. Before you know it, your company is missing goals, morale sucks and toxicity creeps in.

The Hidden Human Risk in the AI Era

Artificial intelligence is transforming how organizations operate. Yet AI adoption, creation and application still depend on human decisions at every stage. In many ways, AI amplifies the quality of the thinking behind it.

Many AI failures ultimately trace back to human moments:

  • Training systems with unexamined bias
  • Spending hours iterating prompts to arrive at a “strategy”
  • Producing large volumes of content that feel increasingly generic

But leaders sometimes miss a deeper human dynamic: “Used incorrectly, AI can destabilize employees,” noted Turchin. “They start to question whether it’s being used to automate away their job. Leaders underestimate the emotional toll caused by mistrust or confusion about the company’s AI policies.”

Learning Opportunities

When employees feel threatened by technology, the nervous system again shifts into protection mode, the exact state where creativity and judgment decline. “Progressive organizations use AI to augment employees. Automation replaces parts of every job that sap energy rather than create it,” said Turchin.

When AI is implemented thoughtfully, employees spend more time doing the work they love, which sends a clear message, said Turchin. “Their employer is investing in a healthier workplace where refilling the energy bank is a priority.” Your “AI strategies must be predicated on a genuine interest in creating safe places where employees can do their best work.”

AI can be an extraordinary amplifier of productivity and insight. But only when paired with uniquely human capabilities such as judgment, curiosity, ethical reasoning and systems thinking. When people operate in chronic stress, those capacities weaken. Instead of amplifying human capability, technology can become another energy drain.

The Real Formula for Organizational Success

One equation consistently explains why some teams thrive under pressure while others stall:

Performance = Capability × Culture × Capacity to Execute

Most organizations focus heavily on the first two components (although how well they do it is a different question!).

  • Capability: The skills, knowledge and expertise required to do the work.
  • Culture: The shared values, norms and environment shaping how people collaborate.

The third factor receives the least attention, even though it determines whether the other two actually translate into results.

  • Capacity to Execute: Where capacity to execute is the brain’s available energy to perform the behaviors required for performance — in the moment, over time and under pressure.

Organizations can build strategies, systems and processes. But people still need the energy to access what those systems require — emotional regulation, strategic thinking, collaboration, learning and creativity. Deplete that energy and those abilities are harder to access. 

When too much work falls into the category of “have to” rather than “want to,” the consequences extend far beyond productivity. Employees carry negative energy into meetings, hallway conversations and home to their families. As Turchin puts it, employers have a choice: provide tools that add energy, or do the opposite.

Many employees are performing while exhausted, relying on stress systems that were never designed to be a permanent operating mode. It's debt-financed productivity — sustainable for short bursts, but costly over time.

Why Capacity Is So Rarely Measured

One reason organizations struggle to address this issue is measurement. Energy and nervous system regulation are dynamic processes. They fluctuate throughout the day and are influenced by both external pressures and internal signals.

Traditional measurement methods rarely capture this complexity. Understanding capacity to execute requires a much more comprehensive view of how energy is generated, depleted and restored within individuals and teams. That’s why it took over five years of research, testing and validation across populations to begin mapping this relationship clearly.

Leadership frameworks emphasize traits like resilience, adaptability or growth mindset. Those valuable qualities are increasingly more important, no doubt. But they are only accessible when the brain has sufficient energy to activate them.

Remember this: Capacity enables capability.

Where Leaders Can Start

Strengthening each element of the performance formula begins with better questions. Here are some to get started.

  • Capability

    • Are we equipping people with the skills needed for the work ahead, not just the work of today?
    • Where might capability gaps be creating hidden stress inside teams?
  • Culture

    • Do our norms reward thoughtful decision-making or constant urgency?
    • Where might our environment unintentionally keep people in a state of pressure?
    • We provide tools and policies for sustainable performance, but do our words and actions give people permission to use them?
  • Capacity to Execute

    • What signals suggest our teams are operating in chronic stress rather than sustainable performance?
    • If people had greater cognitive and emotional capacity, what decisions might they approach differently?
    • What everyday friction points are draining our teams’ energy?
    • Are our employees’ workflows and systems helping or hindering their capacity to execute and their ability to think strategically?

The organizations that thrive won't just have the best strategy or the most advanced technology. They'll have something much rarer: energized, regulated humans capable of using those tools well.

And leaders are starting to recognize that restoring that capacity may be the most strategic investment they can make.

Editor's Note: Catch up on other leadership challenges today:

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About the Author
Sarah Deane

Sarah Deane is the CEO and founder of MEvolution. As an expert in human energy and capacity, and an innovator working at the intersection of behavioral and cognitive science and AI, Sarah is focused on helping people and organizations relinquish their blockers, restore their energy, reclaim their mental capacity, and redefine their potential. Connect with Sarah Deane:

Main image: unsplash | Avel Chuklanov
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