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Asana Makes It Official: It's an Agentic Work Management Platform

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Asana is shedding its project management roots to become a platform where companies organize work across humans and AI agents.

Hot off the heels of its StackAI buy, Asana revealed what the company is calling "its most significant product evolution to date": a product suite that puts people and AI agents on the same plans, with a shared memory and grounded in the same governance. CEO Dan Rogers unveiled the suite today at the company's Work Innovation Summit in London.

Table of Contents

Asana Pins Its Future on Agentic Work Management

Agentic Work Management is the new operating plane for Asana, which bundles and updates existing AI features with the cross-system functionality it gained with the StackAI buy this week. Part of the foundational elements include its AI Studio, a no-code workflow and agent builder introduced in October 2024 and AI Teammates, collaborative agents introduced in June 2024

Asana Dash, a Personal Assistant 

Among today's new announcements is a new personal assistant (the company refers to it as an AI Chief of Staff), Asana Dash, which keeps individuals up to date on their projects, priorities and goals. As part of this, Dash can mine a user's email, Slack messages and meeting transcripts to create a structured work plan within Work Graph and act as the intermediary between a task request and the agents needed to complete the task.

Asana Dash view on mobile

AI Teammates Updates

AI Teammates received a new front door in the update, bringing teams a simplified chat-based entryway to launch new workflows. The update also included a skills library for repeated work and product recommendations. 

The company also introduced industry-specific agents, including for manufacturing and retail, which come pre-built with the training to accomplish common workflows.  

Where StackAI Fits In

The May 28 StackAI buy means Agentic Work Management workflows can extend beyond Asana's walls. Together with Asana Teammates and AI Studio, StackAI coordinates multi-step handoffs across enterprise platforms including collaborative systems, databases, CRMs and ERPs.  

Upcoming Application Releases for Common Business Workflows

In the upcoming months, the company will release three new apps aimed at everyday workflows that require cross-departmental coordination.  

  1. Asana Service Management — A solution that unifies ticketing and project management across IT, HR and facilities. The company states it can "resolve key issues without a human touch."
  2. Command by Asana — Planning and product development system for collaboration across engineers and agents.
  3. Asana Client Management — One system to run the full agency lifecycle, including a live view that flags and offers proactive advice when a project is running behind or is almost over budget. 

Asana Client Management flagging budgets that are about to go over

Persistent Memory, Shared Governance

Asana has been mapping how companies work since it launched in 2011. Project management, by its nature, surfaces the connections between people, tasks, goals and deadlines. Asana has been collecting that data and formalized it into a named framework called the Work Graph.

Today's announcements are grounded on the framework Work Graph provides, so when an agent initiates a task, it is aware of ownership chains, task dependencies and project relationships to identify next best steps. When you add in the digital trails built over the years within an individual company's Asana instance, the agent gains context specific to the organization itself.

People and agents both share this context, which improves over time for the agent. In theory, this allows for better coordination on tasks and projects between the two and should speed agent task completion in the future as it will not be starting from scratch. 

brief glimpse of Asana's AI memory at work

On the security side, agents operate within the same permissions and access controls already in place for people. Data is not shared with external partners or used for training. It meets major regulatory requirements and admins retain the controls they already have.

Availability

Agentic Work Management, AI Teammates and AI Studio are available now. Asana Dash, Asana Service Management, Command by Asana and Asana Client Management will roll out in phases over the coming months.

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About the Author
Siobhan Fagan

Siobhan Fagan is the editor in chief of Reworked and host of the Apex Award-winning Get Reworked podcast and Reworked's TV show, Three Dots. Connect with Siobhan Fagan:

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